Jeff Koons Loves Shinsegae

South Korean Luxury Department Store "Shinseage" contracted me to create a 3D Jeff Koons heart

and balloon letter logos for the launch of their "Jeff Koons Loves Shinsegae" campaign.

It was a honor to replicate one of my favorite artist work in CGI.

 

Special thanks to Boyoung Lee and Shinsegae, thanks again for a great project

 

Please feel free to check out some behind the scenes videos that were posted by Shinsegae for the photos hoot, installation and launch party

 

Launch Party

Sculpture Installation

Photo shoot